Comcast: How to Make a Bad First Impression
I try my best to appreciate usability outside the world of web technology. One of my frequent fascinations is the lack of thought applied to entrances.
The visual affordance of the door says to me “pull”. Handles are meant to be grabbed. Yet one of the doors can only be pushed. What’s worse is that it’s the right door, which is usually the one people go to first to enter a building (due to the US driving preference). So I have to imagine it catches a number of people off-guard everyday.
Please don’t follow this example. Make your customers and users feel smart by not upsetting their world view, even at this level.